Metrics are commonly used to assess effectiveness. Operational statistics offer technical confirmation. However, audience behaviour determines effectiveness. A display can be operational, yet still fail to communicate. Observing real-world behaviour clarifies why others underperform. Digital signage works best when it aligns with how people behave. Why numbers alone are not https://andrewdisplayjournal.blogpixi.com/39975484/data-versus-behaviour-in-digital-signage-effectiveness