The launch strategy for Yeezy Gap Balenciaga leaned heavily on digital platforms, mirroring Ye's forward-thinking ethos. The collection was first teased through cryptic social media posts and immersive digital campaigns. Kanye West’s Donda 2 listening event also served as a unique promotional platform, with models showcasing the collection during the event. https://yeezygapbalenciaga.com/product-category/yeezy-gap-balenciaga/